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Imagine this. You’re in a world where technology drives innovation and demand for product design is skyrocketing. This also means as a designer, we should start seeing things beyond the aesthetics and focus more on designing the best experience for users. You guessed it right. This is where the basic principles of User Experience design (UX) comes in handy.

If you’re looking to step up your design game, we’ve put together a short-list of how UX helps with creating smarter visual design.

The internet age

Before the internet happened, “design” was all about creating attention-grabbing visuals for print ads and billboards. With more digital products dominating the online marketplace, solely relying on beautiful designs just won’t make the cut. We need to shift our focus from not only creating attractive and engaging visuals, but also creating the best user experience imaginable. ‍

The rise of online libraries

Time is a scarcity and designers don’t have all the time in the world to work on just the visual aspect of things. User experience in this case, the user is our client and most clients are looking for great value when dealing with businesses.

Pre-made creative templates of almost everything – websites, logos, presets, mock-ups are readily available everywhere online via subscriptions (sometimes even for free!). Utilising high-quality creative assets in your project as a preview to what you can deliver in the early stages of the project boosts the client’s confidence in your business to deliver a great outcome.

It’s about usability

Purpose > Perfection. Creating the perfect design is exciting for all visual designers but it comes with a cost. In most cases, many things look pretty just because they need to be. From a UX perspective, what’s the purpose of the visuals? Does it have to be there in the first place? Where are the visuals going to be used? These are the questions that UX designers ask themselves when focusing on creating the best user experience.

By implementing this UX process into visual design, you can start to see a different perspective on how much time and effort you should be putting into creating amazing artworks.

It doesn’t stop there

The UX design process is cyclical. It’s a repetitive and iterative process where designers continuously question themselves: is this the best version it could be? Slowly but surely, learning from past experiences allows designers to implement what could be done better the next time round.

Regardless of the focus, it’s always a great idea to understand the psychology behind great UX design. With better understanding towards good user experience, we minimise wasted efforts and optimise our time to tackle more complex problems which can eventually evolve ourselves into becoming a much better designer across the board.

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