AGL Bundle Builder
AGL Bundle Builder

A bundle experience for all AGL products

AGL Bundle Builder

Overview

A simple and easy to use tool for customers who want to sign up for one or more AGL product offerings.

Our solution offers customers ability to create their own bundle across energy, internet and mobile in a unified shopping experience.

AGL’s bundle builder delivers to customers the flexibility to pick and choose services in a non-linear flow, with the emphasis on savings and benefits customers get from bundling.

This helps the AGL increase their revenue streams with customers with bundles are less likely to move providers.

AGL Bundle Builder

Our Proposal

Platforms

Responsive Web

Consulting

Design Workshop
Digital Audit
User Interviews

Strategy & Innovation

User Research
Usability Testing

UI & UX Design

UI & UX Design

The Solution

01.
Gathering user insights
Understanding the current knowledge that users had around what bundles are what flow suited them the best.
02.
Defining product navigation
Introducing the tiles as a way to navigate through products was crucial to the success of the product
03.
Make compatible with existing technology
The bundle builder was designed with AGL’s technology in mind and restrictions
service-strategy

Strategy & Innovation

User Research

Moderated user research was conducted to understand the knowledge users had around what bundles were and what kind of navigations suited them best.

Key Insights

"If I remove, it’s gone for good"

Participants were not sure how to change a product once they have chosen one

"This says $50 a month – I can’t tell if its the standard price or the discount price"

Copy needs to be clearer or more prominent, including what the original and discounted prices are, and how much the discount is.

AGL Bundle Builder
service-uiux

UI & UX Design

Navigation Flow

A new navigation was designed to allow the users to navigate through different freely without having to jump around too much like the initial design

AGL Bundle Builder
Wireframes

Utilising tabs to allow the users to move from services giving the flexibility to view different pricing and tailoring the bundles to their needs.

AGL Bundle Builder
Enhancing Tile Functionality

More information was incorporated into the tab design to give the users a better overview of their selections throughout there journey

AGL Bundle Builder
New Proposed Flow
AGL Bundle Builder
Hi Fidelity
AGL Bundle Builder
AGL Bundle Builder
AGL Bundle Builder

The Result

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Brett's been a pleasure to work with, he never complained or brought negativity to the table, and he completed his work to an excellent quality standard. His experience and visual design/layout chops were very useful to have, as well as his understanding of interaction design and prototyping. Brett was actually the first 'new' person that I've hired in this role so it was quite a personal interaction. It was super easy to deal with Brett and I look forward to crossing paths with him again at some stage. Brett excelled at the prototyping and screen design aspects of his role, which was lucky because that's what we needed him to do the most.

Hugo J. Experience Design Lead, AGL
icon_quotation

Brett's been a pleasure to work with, he never complained or brought negativity to the table, and he completed his work to an excellent quality standard. His experience and visual design/layout chops were very useful to have, as well as his understanding of interaction design and prototyping. Brett was actually the first 'new' person that I've hired in this role so it was quite a personal interaction. It was super easy to deal with Brett and I look forward to crossing paths with him again at some stage. Brett excelled at the prototyping and screen design aspects of his role, which was lucky because that's what we needed him to do the most.

Hugo J. Experience Design Lead, AGL

Send us a message

Shoot us an email

hello@exodigital.com.au

Come find us

Level 12 / 360 Elizabeth St Melbourne, VIC 3000