Let’s Go Community
Let’s Go Community

A new venture from Exo Digital innovation hub

Let’s Go Community

Overview

In the world of design it isn’t always easy to find work that creates purpose. We wanted to initiate a start-up within our company that focused on a social issue and create an application that helped our local community.

Our initial product offering started during the COVID-19 pandemic. Exo Digital had recognised that local hospitality businesses were suffering from the recent downturn of the economy from COVID-19, the predatory nature of larger tech companies, and the percentage they took for delivery of their products. Our goal is to create a mobile application to support local businesses by driving users through challenges that direct their attention to supporting the community.

Let’s Go Community

Our Proposal

Platforms

iOS app
Website

Consulting

Brand Sprint Workshop
Design Workshop

Strategy & Innovation

Landscape Review
Usability Testing

UI & UX Design

UI & UX Design
UX Copywriting
Brand & Logo Design
Motion Design
Design System

Web & App Development

Solution Architecture
Front-end & Back-end Development
Cloud, DevOps & Secrurity

The Solution

01.
We’re on a mission to enrich the local experience
Let’s Go Community (LGC) offers an easy way to connect, engage and immerse in your day to day local activities in discovering new local gems. Let’s Go Community is a hyperlocal platform that puts the heart of local in your hands.
02.
Transform connections with local customers
LGC offers local businesses, a fun and easy solution to keep your customers engaged with your business and get rewarded.
03.
Establishing a community
Rewards are exclusive to small local businesses so that users can discover local through completing challenges. We've empowered users of Let's Go to get to know their local businesses on a personal level.
service-strategy

Strategy & Innovation

Let’s Go Community
User Research

We had colleagues in the hospitality industry who explained the current state of delivery companies charging 30-35% to deliver.

We ran research to understand the pain points and needs of the businesses and test their assumptions.

Our initial idea was to empower hospitality businesses by promoting their brands instead of the brands of the large aggregators.

Let’s Go Community
Back to research!

We had a lot of great research around the local community and what they were looking for.

Knowing that businesses were doing it tough in COVID, we wanted to encourage people to get out and support local businesses.

Let’s Go Community
service-uiux

UI & UX Design

Focusing on the value

We pivoted our offering to focus on how to deliver value into the businesses from day 1.

We landed on a reward system that incentivised users to get out and support local.

Let’s Go Community
Let’s Go Community
service-webapp

Web & App Development

An app for community

We designed our offering to focus on delivering value to local government, businesses and end-users.

Our mission was to connect people and businesses through a fun experience where our users could feel rewarded, and businesses felt like they had gained a powerful tool.

Let’s Go Community
Let’s Go Community
Let’s Go Community
Let’s Go Community
Let’s Go Community
Let’s Go Community

Send us a message

Shoot us an email

hello@exodigital.com.au