Streamgear
Streamgear

Rethinking online experience for gamers and streamers

Streamgear

Overview

Gamers should feel proud of their identity. Streamgear recognises this and wants to support, celebrate and nurture gamers, elevating their unique culture into the mainstream.

Streamgear speaks the language of gamers. Growing up professional gamers themselves they understand the passion of the scene and engaged Exo Digital to take their vision to market.

With a deep understanding of computer hardware, streaming products and accessories, Streamgear was looking to disrupt the extremely competitive market of cheap tech from IT retailers. Streamgear is committed to giving back through sponsorship, events and open & engaged communication.

We worked across brand strategy, e-commerce and a gamified rewards experience to electrify and engage the gaming community.

Streamgear

Our Proposal

Platforms

Responsive Web

Consulting

Brand Sprint Workshop
Design Workshop

Strategy & Innovation

Innovation Sprint
Product & Business Strategy
Landscape Review
Usability Testing
Design System

UI & UX Design

UI & UX Design
UX Copywriting
Brand & Logo Design
Motion Design
Design System

Web & App Development

eCommerce Shopify Development
Headless & Serverless Solution
Solution Architecture
Front-end & Back-end Development
Cloud, DevOps & Secrurity
QA & Testing

The Solution

01.
Cohesive brand design system
Using the output from our Brand Strategy Workshop, we worked closely with the Streamgear team to drive their vision and mission into a new and exciting direction. The idea was to shake up the gaming hardware and peripheral market. The output of this workshop formed the foundation of the Brand Design System for Streamgear’s branding, visual direction and marketing collateral.
02.
Defining an electrifying experience
Streamgear's founders are avid gamers so they understand the culture and the drivers for the gaming community. They wanted to create an online store that reflected their identity, building a unique shopping experience with gaming as the central theme. What has been developed combines unique design with gamified functionality to engage with the target audience.
03.
Gamifying the subscription
We created a hook mechanism that gamifies the subscription model so that Streamgear users were "leveling" up through their purchasing. By connecting to mental models that gamers understand, we created a process loop that drives revenue and engages the user through simple and fun calls to action.
service-consulting

Consulting

Brand Strategy Workshop

We completed a brand workshop with Streamgear to determine their brand values, personality, target market and visual direction. We utilised styles scapes and iterated on visual design to deliver a stand out logo and brand mark.

Streamgear
service-strategy

Strategy & Innovation

Competitive Landscape Review

To differentiate the Streamgear website we knew that we had to break away from convention, so it was important for us to understand the IT e-commerce market. We identified and researched Streamgear's competitors so we could create a point of difference in the market. We didn’t want to understand how Streamgear could fit into the the current retail environment, we wanted to establish Streamgear as a market leader and set them up for success in the future.

Streamgear
service-uiux

UI & UX Design

Electrifying Experience

Streamgear’s user base are passionate and competitive gamers looking for top of line products. Knowing this, our first port of call was to make each product the hero to spotlight the beauty and quality of gaming accessories. We provided a user friendly experience to navigate via product or brand while incentivising users to return to Streamgear through our gamified rewards program.

Streamgear
Streamgear
Streamgear
Streamgear
Streamgear
Streamgear
Design System

Streamgear’s design system reflects their elite, playful and innovative nature to celebrate and connect with the gamer’s culture. With a UI kit and design system built specifically for Streamgear we provided Figma components, text styles, motion guidelines and colour palette to allow designers to work faster and provide a way for Streamgear to iterate into the future.

Streamgear
Streamgear
Streamgear
Gamified Subscription

Streamgear’s design system reflects their elite, playful and innovative nature to celebrate and connect with the gamer’s culture.

Streamgear
service-webapp

Web & App Development

Solution Architecture

As Streamgear required a scalable solution we designed our architecture around the AWS platform. We implemented the Streamgear storefront on Amplify to handle retrieving products and processing orders into a Shopify API. We also hosted our Streamgear API on Elastic Beanstalk to handle custom requests like retrieving user’s current points and subscription tiers. It was important for us leverage existing systems to provide custom solutions for Streamgear to connect with their userbase.

Streamgear

The Result

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Exo Digital has provided an amazing customer experience throughout the entire end-to-end process. The team knows what it takes to deliver a project with incredible insight, knowledge and expertise.

Will V. Co-founder & CEO , Streamgear
icon_quotation

Exo Digital has provided an amazing customer experience throughout the entire end-to-end process. The team knows what it takes to deliver a project with incredible insight, knowledge and expertise.

Will V. Co-founder & CEO , Streamgear

Send us a message

Shoot us an email

hello@exodigital.com.au

Come find us

Level 12 / 360 Elizabeth St Melbourne, VIC 3000