Streamgear
Streamgear

Rethinking online experience for gamers and streamers

Streamgear

Overview

Streamgear wants to support, celebrate and nurture gamers, elevating their unique culture into the mainstream.

Streamgear was looking to disrupt the extremely competitive market of cheap tech from IT retailers.

Exo Digital worked across brand strategy, e-commerce and a gamified rewards experience to electrify and engage the gaming community.

Streamgear

Our Proposal

Platforms

Responsive Web

Consulting

Brand Sprint Workshop
Design Workshop

Strategy & Innovation

Innovation Sprint
Product & Business Strategy
Landscape Review
Usability Testing
Design System

UI & UX Design

UI & UX Design
UX Copywriting
Brand & Logo Design
Motion Design
Design System

Web & App Development

eCommerce Shopify Development
Headless & Serverless Solution
Solution Architecture
Front-end & Back-end Development
Cloud, DevOps & Secrurity
QA & Testing

The Solution

01.
Cohesive brand design system
Using the output from our Brand Strategy Workshop, we worked closely with the Streamgear team to shake up the gaming hardware and peripheral market.
02.
Defining an electrifying experience
Streamgear's founders wanted to create an online store that reflected their identity, building a unique shopping experience with gaming as the central theme.
03.
Gamifying the subscription
We created a hook mechanism that gamifies the subscription model so that Streamgear users were "levelling" up through their purchasing.
service-consulting

Consulting

Brand Strategy Workshop

We completed a brand workshop with Streamgear to determine their brand values, personality, target market and visual direction.

Streamgear
service-strategy

Strategy & Innovation

Competitive Landscape Review

We identified and researched Streamgear's competitors so we could create a point of difference in the market.

Streamgear
service-uiux

UI & UX Design

Electrifying Experience

We made each product the hero to spotlight the beauty and quality of gaming accessories. We provided a user-friendly experience to navigate via product or brand while incentivising users to return to Streamgear through our gamified rewards program.

Streamgear
Streamgear
Streamgear
Streamgear
Streamgear
Streamgear
Design System

With a UI kit and design system built specifically for Streamgear we provided Figma components, text styles, motion guidelines and colour palette to allow designers to work faster and provide a way for Streamgear to iterate into the future.

Streamgear
Streamgear
Streamgear
Gamified Subscription

Streamgear’s design system reflects their elite, playful and innovative nature to celebrate and connect with the gamer’s culture.

Streamgear
service-webapp

Web & App Development

Solution Architecture

As Streamgear required a scalable solution we designed our architecture around the AWS platform.

Streamgear

The Result

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Exo Digital has provided an amazing customer experience throughout the entire end-to-end process. The team knows what it takes to deliver a project with incredible insight, knowledge and expertise.

Will V. Co-founder & CEO , Streamgear
icon_quotation

Exo Digital has provided an amazing customer experience throughout the entire end-to-end process. The team knows what it takes to deliver a project with incredible insight, knowledge and expertise.

Will V. Co-founder & CEO , Streamgear

Send us a message

Shoot us an email

hello@exodigital.com.au