Senior Experience Designer

Maxy Lotherington

Get to know me

Maxy’s parents both have backgrounds in the advertising industry, so she’s always grown up around creatives and capitalism. From a young age, she was lucky to be exposed to weird and wonderful idea generation techniques, art of all kinds, and some fantastic writing. And she still love a good advert. In the early 00’s, like many other millennials in the tech industry, she got her start by playing Neopets. She learnt the basics of HTML and CSS, along with Photoshop, and was on her way towards a career in web – even though she didn’t know it yet. Maxy accumulated a ridiculous number of interests growing up, and had a lot of trouble settling on what she wanted to pursue. She ended up going to university for marketing and economics, while still tinkering around with graphic design on the side. It was only a matter of time before she realised that she could do a lot of what she loves, all in the same job, by being a product designer. What gets Maxy out of the bed in the morning? Strong coffees, and knowing that I’ll get to learn something new every day. (And if it’s Masterchef AU season, that’s a factor too.) When you’re not working you’re… At the dance studio, organising something, or eating something weird and wonderful at a new restaurant!

Maxy started off her career with a mix of graphic design and digital marketing roles, but realised quite quickly that her heart was in product. She spent a couple of years working for a small market research startup, originally handling all marketing and design material, but got a lucky shot at product design work, repositionining a product and rebuilding it from the ground up. Over this crash course in agile, product, and UX, she formally pivoted into product design. Maxy spent a couple of years at Pearson afterwards, heading up their Australian design team and managing their digital products for secondary schools. Among a lot of small projects working with the rest of the business, they successfully launched a complete rebuild of Pearson Places, a learning portal used by almost every student and teacher across Australian schools. She then spent some time at A Cloud Guru, an education and training provider for adults who want to upskill in cloud computing. Over her time there, the team grew massively from 50 to over 500 people, and spread across Australia, Europe, and the United States. They delivered a lot of amazing features for students, and Maxy was lucky to be able to work across both the mobile and web app experiences. The company merged with Linux Academy at the end of 2019, and launched a combined platform in August 2020.

I am absolutely crazy for productivity apps and organisation, so I spend a lot of my time trying to figure out how to optimise my life. I once installed 52 to-do list apps and did a feature matrix to determine which one I should use.

My expertise

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My work

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