Maxy Lotherington

Senior Experience Designer

Maxy’s parents both have backgrounds in the advertising industry, so she’s always grown up around creatives and capitalism. From a young age, she was lucky to be exposed to weird and wonderful idea generation techniques, art of all kinds, and some fantastic writing. And she still love a good advert. In the early 00’s, like many other millennials in the tech industry, she got her start by playing Neopets. She learnt the basics of HTML and CSS, along with Photoshop, and was on her way towards a career in web – even though she didn’t know it yet. Maxy accumulated a ridiculous number of interests growing up, and had a lot of trouble settling on what she wanted to pursue. She ended up going to university for marketing and economics, while still tinkering around with graphic design on the side. It was only a matter of time before she realised that she could do a lot of what she loves, all in the same job, by being a product designer. What gets Maxy out of the bed in the morning? Strong coffees, and knowing that I’ll get to learn something new every day. (And if it’s Masterchef AU season, that’s a factor too.) When you’re not working you’re… At the dance studio, organising something, or eating something weird and wonderful at a new restaurant!

My expertise

Maxy Lotherington
Web Development
Rise above the competition with a website that knocks the socks off your customers.
Maxy Lotherington
UX Design
User Experience design delivers memorable and meaningful experiences to your customers.
Maxy Lotherington
UI Design
Allow your customers to interact with your business effortlessly.
Maxy Lotherington
Research
Minimise risk before transformation; use real data and information to inform your digital innovation decisions.
Maxy Lotherington
CX Design
Transforming your customer experience is vital to optimising your business, increasing conversions, and retaining customers.
Maxy Lotherington
App Development
Put your business in people's pockets with a custom built mobile app developed just for you.

Read my Academy Articles

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