Shaping Bupa's Digital Narrative through Targeted Content
Shaping Bupa's Digital Narrative through Targeted Content
Shaping Bupa's Digital Narrative through Targeted Content
Overview
Overview
Exo Digital was engaged by Bupa to provide content services for their website. The scope of the project involved creating engaging and informative content for various sections of the website. Exo Digital provided support in various areas, including the creation of SEO landing pages to increase conversion and uplifting existing product offering pages to improve user experience. We also developed an Environmental, Social and Governance (ESG) hub to showcase Bupa's commitment to sustainability and social responsibility.
Exo Digital was engaged by Bupa to provide content services for their website. The scope of the project involved creating engaging and informative content for various sections of the website. Exo Digital provided support in various areas, including the creation of SEO landing pages to increase conversion and uplifting existing product offering pages to improve user experience. We also developed an Environmental, Social and Governance (ESG) hub to showcase Bupa's commitment to sustainability and social responsibility.
Challenge
Challenge
Bupa was in need of additional resources for their content team to undertake a range of tasks including optimising SEO pages and enhancing the user experience for targeted webpages. To meet specified timeframes, Bupa requested support from Exo Digital.
Bupa was in need of additional resources for their content team to undertake a range of tasks including optimising SEO pages and enhancing the user experience for targeted webpages. To meet specified timeframes, Bupa requested support from Exo Digital.
Our Proposal
Our Proposal
Competitor Analysis
Competitor Analysis
Competitor Analysis
Keyword Analysis
Keyword Analysis
Keyword Analysis
UX Writing
UX Writing
UX Writing
Content Writing
Content Writing
Content Writing
SEO
SEO
SEO
In response to Bupa’s need for additional content resources, Exo Digital recommended a solution involving seamless collaboration with their content team. We suggested assigning dedicated content specialists to work closely with their team, delivering high-quality content to help achieve their objectives.
Leveraging our expertise in content creation, SEO optimisation and user experience design, we proposed a solution to support the development of landing pages, establish an ESG hub and enhance the user experience of their tiered health cover options.
In response to Bupa’s need for additional content resources, Exo Digital recommended a solution involving seamless collaboration with their content team. We suggested assigning dedicated content specialists to work closely with their team, delivering high-quality content to help achieve their objectives.
Leveraging our expertise in content creation, SEO optimisation and user experience design, we proposed a solution to support the development of landing pages, establish an ESG hub and enhance the user experience of their tiered health cover options.
The Solution
The Solution
01
Collaboration
Collaboration
Integrated content specialists within Bupa’s content team by assigning dedicated resources to work closely and understand the scope of their needs.
Integrated content specialists within Bupa’s content team by assigning dedicated resources to work closely and understand the scope of their needs.
02
Enhancement
Enhancement
Revamp the way people discover Bupa’s website by boosting its visibility in search results. Exo Digital also improved the user experience and clarity of Bupa’s health cover product tier pages.
Revamp the way people discover Bupa’s website by boosting its visibility in search results. Exo Digital also improved the user experience and clarity of Bupa’s health cover product tier pages.
03
Engagement
Engagement
Designed an engaging ESG hub to highlight Bupa’s efforts to the communities and stakeholders they work with. Additionally, we designed treatment pages to encourage people to inquire about Bupa’s coverage options
Designed an engaging ESG hub to highlight Bupa’s efforts to the communities and stakeholders they work with. Additionally, we designed treatment pages to encourage people to inquire about Bupa’s coverage options
04
Delivery
Delivery
Efficiently executed the proposed solution within the agreed timeframe and budget, ensuring successful implementation and achieving the desired outcomes for Bupa.
Efficiently executed the proposed solution within the agreed timeframe and budget, ensuring successful implementation and achieving the desired outcomes for Bupa.
Consulting
Consulting
Competitor Analysis
Competitor Analysis
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
Wireframes & Prototyping
Wireframes & Prototyping
Exo Digital designed wireframes for each user flow to visually showcase the features and functionalities on a desktop screen. We then built an interactive Figma prototype from the wireframes to present to stakeholders. This captured and showcased all features and functionalities at the user’s disposal.
Exo Digital designed wireframes for each user flow to visually showcase the features and functionalities on a desktop screen. We then built an interactive Figma prototype from the wireframes to present to stakeholders. This captured and showcased all features and functionalities at the user’s disposal.
Consulting
Consulting
Competitor Analysis
Competitor Analysis
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
Content Writing
Content Writing
We delivered compelling and informative content that showcased Bupa's commitment to environmental, social and governance initiatives. Through research and industry analysis, our content specialists crafted engaging narratives, incorporated relevant data and case studies.
We delivered compelling and informative content that showcased Bupa's commitment to environmental, social and governance initiatives. Through research and industry analysis, our content specialists crafted engaging narratives, incorporated relevant data and case studies.
SEO Content
SEO Content
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
While building out Bupa's ESG hub, Exo Digital performed a comprehensive competitor analysis to identify key insights and best practices in the industry. This enabled Bupa to create a ESG hub that aligned with industry standards and stood out from the competition.
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
