Services
UX + UI Design
Accessibility Audit
WCAG Compliance
Web & app Development
Company size
20,000+ employees
Overview
Overview
With so many businesses affected by the COVID-19 pandemic, there was a need for a purpose-driven startup to support local hospitality businesses. The negative consequences of the economic downturn and the exploitative practices of major tech companies that connect business with delivery drivers meant local businesses were struggling.
With so many businesses affected by the COVID-19 pandemic, there was a need for a purpose-driven startup to support local hospitality businesses. The negative consequences of the economic downturn and the exploitative practices of major tech companies that connect business with delivery drivers meant local businesses were struggling.
Challenge
Challenge
AGL’s existing Virtual Assistant (VA) required a new character design and improvement to its identity, tone of voice and user interface.
AGL’s existing Virtual Assistant (VA) required a new character design and improvement to its identity, tone of voice and user interface.
Our Proposal
Our Proposal
Design Workshop
Design Workshop
Design Workshop
Landscape Review
Landscape Review
Landscape Review
Usability Testing
Usability Testing
Usability Testing
UI & UX Design
UI & UX Design
UI & UX Design
Brand & Logo Design
Brand & Logo Design
Brand & Logo Design
Design System
Design System
Design System
Solution Architecture
Solution Architecture
Solution Architecture
Front-end & Back-end Development
Front-end & Back-end Development
Front-end & Back-end Development
Cloud, DevOps & Security
Cloud, DevOps & Security
Cloud, DevOps & Security
The Exo Digital team proposed the design of Let's Go, an innovative mobile application aimed at tackling the challenges confronting local hospitality businesses and fostering community engagement. Let's Go would provide users with a user-friendly interface, empower businesses with comprehensive digital marketing solutions as well as cultivate an interactive community while prioritising sustainability and social impact.
The Exo Digital team proposed the design of Let's Go, an innovative mobile application aimed at tackling the challenges confronting local hospitality businesses and fostering community engagement. Let's Go would provide users with a user-friendly interface, empower businesses with comprehensive digital marketing solutions as well as cultivate an interactive community while prioritising sustainability and social impact.
The Solution
The Solution
01
We’re on a mission
to enrich the local experience
We’re on a mission
to enrich the local experience
Let’s Go Community (LGC) offers an easy way to connect, engage and immerse in your day to day local activities in discovering new local gems. Let’s Go Community is a hyperlocal platform that puts the heart of local in your hands.
Let’s Go Community (LGC) offers an easy way to connect, engage and immerse in your day to day local activities in discovering new local gems. Let’s Go Community is a hyperlocal platform that puts the heart of local in your hands.
02
Transform connections with local customers
Transform connections with local customers
LGC offers local businesses, a fun and easy solution to keep your customers engaged with your business and get rewarded.
LGC offers local businesses, a fun and easy solution to keep your customers engaged with your business and get rewarded.
03
Establishing a community
Establishing a community
Rewards are exclusive to small local businesses so that users can discover local through completing challenges. We've empowered users of Let's Go to get to know their local businesses on a personal level.
Rewards are exclusive to small local businesses so that users can discover local through completing challenges. We've empowered users of Let's Go to get to know their local businesses on a personal level.
Consulting
Consulting
User Research
User Research
We had colleagues in the hospitality industry who explained the current state of delivery companies charging 30-35% to deliver.
We ran research to understand the pain points and needs of the businesses and test their assumptions.
Our initial idea was to empower hospitality businesses by promoting their brands instead of the brands of the large aggregators.
We had colleagues in the hospitality industry who explained the current state of delivery companies charging 30-35% to deliver.
We ran research to understand the pain points and needs of the businesses and test their assumptions.
Our initial idea was to empower hospitality businesses by promoting their brands instead of the brands of the large aggregators.
Back to research!
Back to research!
We had a lot of great research around the local community and what they were looking for.
Knowing that businesses were doing it tough in COVID, we wanted to encourage people to get out and support local businesses.
We had a lot of great research around the local community and what they were looking for.
Knowing that businesses were doing it tough in COVID, we wanted to encourage people to get out and support local businesses.
UI & UX Design
UI & UX Design
Focusing on the value
Focusing on the value
We pivoted our offering to focus on how to deliver value for businesses from day 1.
We landed on a reward system that incentivised users to get out and support local businesses.
We pivoted our offering to focus on how to deliver value for businesses from day 1. We landed on a reward system that incentivised users to get out and support local businesses.
We pivoted our offering to focus on how to deliver value for businesses from day 1. We landed on a reward system that incentivised users to get out and support local businesses.
Web & App Development
Web & App Development
An app for community
An app for community
We designed our offering to focus on delivering value to local government, businesses and end-users.
Our mission was to connect people and businesses through a fun experience where our users could feel rewarded and businesses felt like they had gained a powerful tool.
We designed our offering to focus on delivering value to local government, businesses and end-users.
Our mission was to connect people and businesses through a fun experience where our users could feel rewarded and businesses felt like they had gained a powerful tool.
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
Redefine the way you build products that convert
Our production services cater to all your business needs.
Lets work together
