Services
UX + UI Design
Accessibility Audit
WCAG Compliance
Web & app Development
Company size
20,000+ employees
Occupational English Test (OET) is an English proficiency test provider, specialising in the healthcare industry. OET wanted to streamline the user experience of their website to ensure more bookings and reduce retakes.
Exo Digital was engaged in a team augmentation capacity, with the goal of assisting OET to translate their vision and goals into a complete website uplift. This would help simplify the steps required to study, book and take the test successfully.
Applying findings from user research, Exo Digital was able to streamline the booking process from 90 to 15 minutes and ensure candidates were able to seamlessly find materials to prepare for the test.
OET was finding their users having difficulty booking the test and many candidates were returning for a retake.
OET wanted both content and visual design to work together to enable test takers to find information and seamlessly register for the test.
Exo Digital was tasked with a redesign of OET’s website to make the study resource store more central to the customer experience, reduce the time it takes to book a test and avoid candidates having to retake the test.
Exo Digital recommended discovery to conduct user research to understand the needs of the target audience and map the appropriate user journey. From this, we would revamp the content strategy, information architecture (IA) and design systems.
Given OET’s vision, Exo Digital proposed a redesign of the website, focussing on the following key areas:
Reducing the booking time for a test.
Reducing the amount of returning candidates by empowering better study preparation.
Assisting users (candidates or partners) to find the right information at the right time.
01
Exo Digital found that candidates were having to retake the test as they struggled to access the materials they needed to successfully study. This highlighted a user experience challenge with both the study resource store, the free content and the user journey when visiting the website.
02
Based on the user research findings, we developed a new website structure and navigation system to make it easy for users to find the information they needed.
03
We set up new design systems and created a user-friendly layout with clear call-to-action buttons that directed users to the area of the website.
04
The booking process for the test was streamlined. After consultation with stakeholders, we are able to reduce the form to only a few steps. Previously the time to book a test took users 90 minutes - Exo Digital reduced this to 15 minutes.
