Services
Product Strategy & Innovation
UX + UI Design
Company size
50+ employees
Overview
CourseLoop partnered with Exo Digital to enhance the Curriculum Publisher module, a critical tool that allows universities to publish their course catalogs on their websites. The project aimed to address client feedback, improve usability and accessibility, and refresh the visual design to ensure a cohesive, brand-aligned student experience. Our focus was on creating a more intuitive interface, improving accessibility, and ensuring the published content accurately reflected each university's unique brand identity.
We approached the Curriculum Publisher uplift by thoroughly analysing existing usability and accessibility challenges, conducting a heuristic evaluation, and aligning the design with the brand guidelines of each university. Our goal was to deliver a solution that not only met technical requirements but also enhanced the overall user experience.
Outcomes
Usability and accessibility evaluation
We conducted a comprehensive evaluation of the existing Curriculum Publisher module, focusing on identifying usability issues and accessibility barriers to improve the user experience.
Heuristic evaluation
We analysed the current user journey and design, pinpointing areas where the interface was confusing or difficult to navigate, ensuring a more intuitive user experience.
Accessibility audit
We assessed the module against accessibility standards, identifying and addressing barriers to make the platform more inclusive and user-friendly.
Client feedback integration
By incorporating recent client feedback, we ensured that the improvements directly responded to the needs and concerns of CourseLoop’s university partners.
Visual design uplift
We refreshed the visual design of the Curriculum Publisher module, focusing on brand cohesion, readability, and enhancing the overall user interface.
Colour and brand cohesion
We applied a 60-30-10 colour rule to ensure that the design was visually balanced, reinforcing each university's brand identity and enhancing readability.
Typography and spacing updates
We updated typography and spacing to improve readability, creating a more accessible and visually appealing user interface.
Simplifying the user interface
By reducing visual noise and enhancing focus, we streamlined the interface, making it easier for users to navigate and interact with the content.
Implementing and refining designs
We worked closely with the CourseLoop development team to implement the design changes, ensuring that the final product was both technically sound and visually consistent.
Enhancing mobile responsiveness
We focused on creating mobile-friendly and responsive designs, ensuring that the Curriculum Publisher module provides an optimal experience across all devices.
Theming concepts
We presented new theming concepts to address usability and accessibility concerns, aligning them with the updated design system.
Ongoing support
We provided continuous support during the implementation phase to address any challenges and ensure that the final product met all project goals.